We are excited to talk about three new television commercials that Roto-Rooter recently shot with Jason Hawes, star of the Sy Fy Channel reality TV series, Ghost Hunters. As most fans of the show realize, Jason is a Roto-Rooter service technician by day and a ghost hunter by night. That fact is made clear in the series.
Advertising for service businesses like Roto-Rooter Plumbing & Drain Service has changed a lot over the years. Back before the Internet and rise of cable TV, there were just three TV networks in the U.S. It made sense then for Roto-Rooter to use television ads to inform the public about our services. But fast forward to 2014 and look how much Americans’ viewing habits have changed. There are well over 200 channel choices on television if you have cable –and most of us do. In other words, if you use a pizza to represent all the TV viewers in the United States then cut that pizza into 200+ slices to represent all of the channels, it’s increasingly difficult to reach lots of viewers without advertising on dozens of channels. That’s an expensive proposition and it’s simply not as effective as digital advertising.
But there are certain markets and certain times when TV advertising can still be as effective as targeted web-based ads. The TV stations in Providence reach the entire state of Rhode Island and are also picked up throughout New England over the air. Jason Hawes is one of Rhode Island’s favorite sons and he is well recognized and respected by viewers in his hometown. The fact is that we’ve been discussing such a plan for years but the stars did not align perfectly for this project until last summer. Jason was on a brief hiatus from shooting Ghost Hunters and we had just enough time to develop scripts, find a shooting location and get it shot before Jason’s schedule got too busy to fit it in.
Now that the three commercials have been completed, we’ve decided to make them available to Roto-Rooter franchises in other parts of the country. Some still do a fair amount of TV advertising and they’ll appreciate these fresh spots with celebrity punch. You can watch two of the commercials yourself on our YouTube channel here and here.
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