(Cincinnati, OH — April 22, 2008) — Not everyone considers the toilet to be the center of their personal universe. Roto-Rooter Plumbing and Drain Service is happy to argue the point though. The company's latest sweepstakes offered women the chance to win a super toilet equipped with every conceivable luxury and convenience. Only one winner was drawn randomly by computer from 270,000 entrants and she is 33-year-old Sally Urban of Norfolk, Virginia.

Urban, a mom and Navy wife looks at winning the sweepstakes as perhaps the best bon voyage send-off one could receive. She and her 22-month old son, Mayo, are packing up to leave Norfolk on Friday. They are following Sally's husband, Navy Lieutenant Commander William Urban, to Yokosuka, Japan, the new home port of the USS George Washington, the aircraft carrier on which he serves as the ship's Public Affairs Officer.

"First, I can't believe I won this amazing sweepstakes and second, Roto-Rooter is delivering the prize this week while I have movers packing us up on Wednesday; I'm closing on the sale of our home Thursday and we are leaving town on Friday," said Urban.

"Roto-Rooter had not planned to announce the winner or deliver the prize until April 25th, National Plumbers Day, but the winner's circumstances required us to move up our scheduled announcement in order to accommodate Sally and her family's very busy schedule," said Paul Abrams, spokesman for Roto-Rooter. "Our delivery team will actually arrive on Wednesday to hand over the Pimped out Powder Room components to Sally's movers and everything will be almost immediately packed up for the move along with the rest of the family's belongings," he added. The prize delivery truck is scheduled to arrive at Urban's home between 9:00 a.m. and 11:00 a.m. at 6849 Pallister Road in Norfolk. Roto-Rooter managers will be there to offer congratulations.

So what is the Pimped out Powder Room? It was designed to make the bathroom the most comfortable room in the house by equipping a toilet with everything from a pink Sony Vaio laptop computer to a pedicure foot bath, built-in salon-style hairdryer, a steam-proof mirror that doubles as a TV with its own heated towel rack, personal refrigerator and much more. Almost every component is pink or white.

It's no exaggeration to say the toilet itself is the cream of the crop. It's a low-profile Kohler® San Raphael™ with a special Kohler C-200 seat equipped with a host of features ranging from a bidet system with its own in-line hot water heater, bowl lamp to make going to the bathroom in the dark an easier process, a built-in deodorizer system and a remote control.

Other features include:

Aquavision® T-1 LCD MIRRORVISION mirror / TV with waterproof remote that will float in a bathtub.

Nintendo® Wii™ video game system

Aquavision® T-1 LCD MIRRORVISION mirror / TV with waterproof remote that will float in a bathtub.

PhotoGlow® virtual window: gives any bathroom the illusion of a view.

Apple® 16GB iPod® Touch™

Bose® SoundDock® wireless digital music system with iPod docking station

Pottery Barn® Perfectly Prepped bath caddy with makeup mirror, fully stocked with cosmetics

Bed Head® gift basket featuring $500 supply of Bed Head makeup and hair products

Philips® DVP3140 Ultra-slim DVD player

Sonicare® Flex™ electric toothbrush

Flavia® Fusion™ drinks station with supply of teas, coffees and drinks

Magino® acrylic stool / magazine rack

Roto-Rooter's Pimped out Powder Room sweepstakes was designed to reach women, who happen to make the most calls to Roto-Rooter for plumbing service - 55% of the time. "We really had our sights set on making our brand more familiar and relevant to women between the ages of 18-35 by getting them to our web site and showing them how simple it is to schedule plumbing service on-line around their busy schedules," said Abrams. Sally Urban is exactly the kind of busy young mom Roto-Rooter is trying to reach."

Urban's husband is already deployed aboard USS George Washington. Sally and her son plan to meet the ship when it arrives in Japan.

Roto-Rooter kicked off the web-based sweepstakes at RotoRooter.com on January 21, the week of Thomas Crapper Day. There were no special requirements for entering, only a simple registration on the company's web site.

Roto-Rooter hired the Dallas Cowboys Cheerleaders to serve as spokespersons for the sweepstakes and to star in a Pimped out Powder Room promotional video on YouTube. The sweepstakes has received coverage from around the globe and follows the company's 2007 Pimped out John Sweepstakes, a toilet designed for men, which included a beer tap and an Xbox 360.

(Cincinnati, Ohio - Jan. 22, 2008) - The Dallas Cowboys Cheerleaders and Roto-Rooter have teamed up to announce the perfect place to watch football's most anticipated game: the bathroom!

By way of its Pimped out Powder Room, Roto-Rooter will offer one lucky woman (or man) a few more excuses to spend time in the most-frequented room in the house. For starters: a salon-style hair dryer, a pedicure tub, a Nintendo® Wii™ and a triple-threat, flat-screen TV (perfect for viewing the Big Game) that also functions as a mirror and a heated towel rack.

This ultimate bathroom destination for the modern woman was created as a follow-up to last year's Pimped out John sweepstakes. More than 300,000 people entered to win the wacky custom-made commode decked out with every imaginable luxury enhancement, from an Xbox and LCD TV to a kegorator and bike pedals.

For the sweepstakes' second year, the company put a feminine touch on the prize as a shout out to those who make the most service calls: women. "Roto-Rooter understands that when it becomes necessary to seek high- quality plumbing and drain service, women make that call 55 percent of the time," said Paul Abrams, Roto- Rooter's public relations manager. "As a thank you, we've created a truly female-inspired refuge."

Pimped out Powder Room
Since women often sneak to the bathroom to steal moments of solace, the following features were incorporated into the Pimped out Powder Room to ensure all time spent there is pleasant:

Kohler® San Raphael™ elongated one-piece luxury toilet with Ingenium® flushing system

Kohler® C3-200 luxury toilet seat with bidet functionality, heated seat, deodorizer system, bowl light and remote control

Aquavision® T-1 LCD MIRRORIVISION: This flat panel 17-inch TV doubles as a non-steamable bathroom mirror AND boasts a built-in heated towel rack. As if that's not enough, it's equipped with a waterproof remote control that can float in a bathtub

Nintendo® Wii™ video game system

Conair® Pro Styler™ 1875 watt salon-style hair dryer

Homemedics® Pedicure Footbath

PhotoGlow® virtual window: gives any bathroom the illusion of a view

Apple® 16GB iPod® Touch™

Bose® SoundDock® wireless digital music system with iPod® docking station

Pottery Barn® Perfectly Prepped bath caddy with makeup mirror, fully stocked with cosmetics

Philips® DVP3140 Ultra-slim Progressive Scan DVD player

Pink Sony® Vaio® CR Series Notebook computer and custom-designed swing-away laptop desk

Sonicare® Flex™ electric toothbrush

Pink Pottery Barn® Supercool™ Fridge

Flavia® Fusion™ drinks station with supply of teas, coffees and drinks

Magino® acrylic stool / magazine rack

Method® Aroma Sticks™ aromatherapy vase

Why the cheerleader tie-in? According to Abrams, "The Dallas Cowboys Cheerleaders are not only notoriously feminine, they're extremely busy. To be a member of the squad, the women must be enrolled in college or working part or full-time, not to mention the long hours of physical and mental conditioning they go through to make the team. Whether waiting for practice to start or to hit the field, they spend hours in locker rooms each week where they not only get ready and perfect their routines, but also do homework and check e-mail. As football mania sweeps the nation, we're honored to partner with the NFL's most elite, squad — perfect representatives for a prize specifically designed to rejuvenate women pressed for time."

As far as the cheerleaders are concerned, the Pimped out Powder Room is a touchdown. "What woman wouldn't want these amenities?" asks Megan Fox, four-year cheerleading veteran. "I'm all for pampering now and again, but the real beauty of the Pimped out Powder Room is the multi-tasking it encourages. You can dry your hair, soak your feet, make a cup of tea, check your e-mail and catch up on the game — all while sitting on what's sure to be the most comfortable seat in your home. They've thought of everything!"

Tired of towels lying all over your bathroom floor? Try hanging them up on a state-of-the-art TV that doubles as a towel rack AND mirror. Is that staticy alarm clock radio prohibiting you from channeling your best Beyoncé? Crank your iPod Touch. Sudoku not cutting it? Watch a DVD while soaking those tired feet in your pedicure tub. Gunky mascara got you down? Roto-Rooter's also throwing in a complete line of top-notch cosmetics along with two sets of fluffy pink and white towels.

Roto-Rooter will even come to your home to install the Pimped out Powder Room! Visit rotorooter.com to register to win the Pimped out Powder Room from Jan. 22, 2008 through April 1, 2008. The winner will be crowned on National Plumber's Day: April 25, 2008.

About Roto-Rooter
Roto-Rooter was established in 1935 and today is the largest provider of plumbing and drain-cleaning services in the United States and Canada. Roto-Rooter is a wholly owned subsidiary of Chemed Corporation. Roto-Rooter operates businesses in more than 110 company-owned territories and more than 500 franchise territories, serving approximately 90 percent of the U.S. population.